Your social listening
just got smarter.

Your brand isn't just being written about, it's being talked about. Is your social listening capturing where 75% of brand mentions show up?

Advanced Social Audio, Video, and Image Analysis
Coverage of 25 platforms including TikTok, YouTube, and fringe channels across 75 languages & emojis
Track external channels, showing you what’s really being said, everywhere
Unique ML technology to automate tracking and insights of brands, topics, and competitors

Legacy social listening tools aren't working. See how Pendulum gives you the full picture.

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Data Waves Background

500 Hours

of content uploaded every minute to YouTube

> 4.3 Million

podcast channels in the world

95 Million

photos and videos are shared on Instagram every day

> 1 Billion

videos viewed on TikTok every day

Pendulum knows 75% of brand mentions are found through audio analysis, rather than text-based mentions. So we set out to do things differently when it comes to social listening.

Pendulum’s technology goes further, analyzing audio and visual content to uncover where your brand is being sung, shouted, whispered, or shown. Because true social listening isn’t about the obvious mention that anyone can find - it’s about the critical signals that can inform your strategy and help you make smarter business decisions.

Streamline Insights with Image and Video Content

Locating crucial content within video and audio platforms is extremely time consuming and impossible to manually analyze. Legacy social listening platforms have major gaps including:

Search that is limited to title and meta description for data pulls. Most videos and podcasts aren't writing out your brand name, they are speaking it.
Solutions cannot analyze the entire video or audio contents when many creators bury the relevant mention deep in the video.

Pendulum Social Listening picks up your mentions, even when you aren't @tagged or #hashtagged. Then it goes a step further and analyzes the content with AI summaries so you know when and what context your brand was talked about in.

KPMG mention in a YouTube video with two podcasters picked up by Pendulum Intelligence

Advanced Brand Detection OCR

As a brand today, you can no longer rely on direct mentions or tags of your brand to keep up with your Brand Reputation. You keep running into the same problems:

Search that cannot recognize your Brand logo or name in an image or video. 55% of impressions come from non-text sources
Other social listening tools cannot provide context, let alone transcripts, of the video content. 66% of Instagram brand mentions in AI-generated image captions and OCR

Pendulum Social Listening identifies your logo and brand name in images, giving you insight into the content consumers are digesting by the billions every day.

Chilis mention in a TikTok video picked up by Pendulum social listening

Advanced Facial Recognition for Influential Voices

Wouldn't you want to know if your brand was being talked about by influential people in your industry or content creators?

Other solutions don't have advanced facial recognition. Pendulum can keep track of who's important on your watchlists.
Other social listening tools cannot locate influential voices hiding deep within content. Pendulum goes deeper and lets you know if someone drops in unexpected in a podcast or video.

Pendulum Social Listening gives you access to not only your verbal brand mentions, but also the influential voices driving the discussions.

Influencer facial recognition using Pendulum's advanced AI tools

15.9M

Channels & Sources

92 M

Hours of Video Analyzed

22 M

Threatening Posts

75

Languages Covered

Pendulum_Internal-corporate-communications-public-affairs-1

Effective reputation management

We cover the blind spots your current social listening tool has. You can accurately analyze image (OCR), video, audio, and text content to get a full picture of how your audience views your brand.

Our technology provides visibility beyond your social accounts, so you can finally track broader brand discussions across multiple platforms.

Set up Alerts in the Pendulum Intelligence platform

Stay ahead of the curve

Our monitoring doesn't leave you panicking when a crisis is already in motion. We also don't fill your inbox with unnecessary alerts.

Pendulum's social listening technology gives your team a proactive tool that finds signals before they turn into a crisis, allowing you to prepare earlier and create a stronger communication strategy.

Creator dashboard in Pendulum Intelligence

Gain the competitive advantage

When you have access to unique insights that span niche communities, audiences and influencers across channels, you can build smarter brand strategies that increase your share of voice.

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