Media Monitoring that goes beyond mentions.

Most media monitoring tools focus on text-based content when looking for owned and earned mentions. But 75% of brand references actually show up in non-text coverage. Is your brand monitoring the right content?

Advanced Social Audio, Video, and Image Analysis
Coverage of 25 platforms including TikTok, YouTube, and fringe channels across 75 languages & emojis
Track external channels, showing you what’s really being said, everywhere
Unique ML technology to automate tracking and insights of brands, topics, and competitors

Legacy media monitoring isn't working. See how Pendulum gives you the full picture of your brand.

Fill out the form below.

Data Waves Background

500 Hours

of content uploaded every minute to YouTube

> 4.3 Million

podcast channels in the world

95 Million

photos and videos are shared on Instagram every day

> 1 Billion

videos viewed on TikTok every day

Pendulum knows 75% of brand mentions are found through audio, image, and video analysis, rather than in text. So we set out to do things differently when it comes to media monitoring.

Pendulum’s technology analyzes audio and visual content to uncover where your brand is being sung, shouted, whispered, or shown. Because true media monitoring isn’t about the obvious name-drop that anyone can find - it’s about identifying critical signals that can shape your communications strategy and help you make more informed decisions.

Streamline Discovery with Image and Video Content

Locating crucial owned and earned mentions within video or audio is extremely time consuming, and impossible to manually analyze. Legacy media monitoring tools have major gaps, including:

Search that is limited to title and meta description for data pulls. Most videos and podcasts aren't writing out your brand name, they are speaking it.
Platforms cannot analyze the entire video or audio contents when many creators bury relevant mentions deep in their video.

Pendulum's media monitoring tools pick up your mentions, even when you aren't @tagged or #hashtagged. We go a step further and analyze that content with AI summaries, so you know when and in what context your brand was talked about.

KPMG mention in a YouTube video with two podcasters picked up by Pendulum Intelligence

Advanced Brand Detection OCR

Brands can no longer rely on direct mentions or tags to keep up with online reputation management. If you're using a legacy media monitoring tool, you'll keep running into the same problems:

Search that cannot recognize your logo or name in an image or video. 55% of impressions come from non-text sources.
Other media monitoring tools cannot provide context, let alone transcripts, of videos. 66% of Instagram brand mentions in AI-generated image captions and OCR.

Pendulum can identify your logo and brand name in images, giving you insight into the content your audience is digesting by the billions every day.

Chilis mention in a TikTok video picked up by Pendulum social listening

Advanced Facial Recognition for Influential Voices

Don't you want to know if your band is being talked about by influential people and content creators in your industry?

Other solutions don't have advanced facial recognition. Pendulum can keep track of who to watch for across your media landscape.
Other social listening tools cannot locate influential voices hiding deep within content. Pendulum lets you know when someone drops in unexpectedly in a podcast or video.

Pendulum's media monitoring gives you access to not only your verbal brand mentions, but also the influential voices driving the discussions.

Influencer facial recognition using Pendulum's advanced AI tools

15.9M

Channels & Sources

92 M

Hours of Video Analyzed

22 M

Threatening Posts

75

Languages Covered

Pendulum_Internal-corporate-communications-public-affairs-1

Effective reputation management

We cover the blind spots your current media monitoring tool has. You can accurately analyze image (OCR), video, audio, and text content to get a full picture of how your audience views your brand.

Our technology provides visibility beyond your owned social accounts, so you can finally track broader brand discussions across multiple platforms.

Set up Alerts in the Pendulum Intelligence platform

Stay ahead of the curve

Our media monitoring doesn't leave you panicking when a crisis is already in motion. We also don't fill your inbox with unnecessary alerts.

Pendulum's technology gives your team a proactive tool that finds media signals before they turn into a bigger story, allowing you to prepare earlier and create a stronger communication strategy.

Creator dashboard in Pendulum Intelligence

Gain the competitive advantage

When you have access to unique insights that span niche communities, audiences and influencers across channels, you can build smarter media strategies that increase your share of voice.

© 2026

© 2024 Pendulum, 506 Second Avenue, Suite 3100, Seattle, WA 98104