Is your consumer intelligence
tool outdated?

Your customers are talking about your brand across YouTube, reels, podcasts and more. Is your consumer intelligence tool tracking the content where 75% of brand mentions show up?

Advanced online audio, video, and image analysis
Coverage of 25 platforms including TikTok, YouTube, and fringe channels across 75 languages & emojis
Track external channels, showing you what’s really being said, everywhere
Unique ML technology to automate tracking and insights of brands, topics, and competitors

Legacy consumer intelligence tools aren't working. See how Pendulum gives you the full picture.

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Data Waves Background

500 Hours

of content uploaded every minute to YouTube

> 4.3 Million

podcast channels in the world

95 Million

photos and videos are shared on Instagram every day

> 1 Billion

videos viewed on TikTok every day

75% of brand mentions are found through audio, image, and video analysis, rather than text-based mentions. So Pendulum set out to do things differently when it comes to helping companies unlock consumer insights.

Pendulum’s technology goes further, analyzing full audio and visual content to uncover where your brand is being sung, shouted, whispered, or shown. Because true consumer intelligence isn’t about the obvious mention that anyone can find - it’s about the critical signals that can inform your customer strategy and help you make smarter business decisions.

Streamline Customer Insights from Image and Video Content

Locating crucial product mentions within video and audio platforms is extremely time consuming and impossible to manually analyze. Legacy consumer intelligence tools have major gaps, including:

Search that is limited to title and meta description for data pulls. Most videos and podcasts aren't writing out your brand name, they are speaking it.
Solutions cannot analyze the entire video or audio contents when many creators bury the relevant mention deep in the video.

Pendulum picks up your mentions, even when you aren't @tagged or #hashtagged by customers. Then it goes a step further and analyzes the content with AI summaries so you know when and what context your brand or product was talked about in.

KPMG mention in a YouTube video with two podcasters picked up by Pendulum Intelligence

Advanced Brand Detection OCR

You can no longer rely on direct mentions or tags to keep up with your Brand Reputation today. With legacy tools, you'll keep running into the same problems:

Search that cannot recognize your brand logo or name in an image or video. 55% of impressions come from non-text sources
Other consumer intelligence tools cannot provide context, let alone transcripts, of the video content. 66% of Instagram brand mentions in AI-generated image captions and OCR

Pendulum identifies your logo and brand name in images, giving you insight into the content consumers are digesting by the billions every day.

Chilis mention in a TikTok video picked up by Pendulum social listening

Advanced Facial Recognition for Influential Voices

Wouldn't you want to know if your brand or product was being talked about by industry leaders and content creators?

Other solutions don't have advanced facial recognition. Pendulum can keep track of who's important on your watchlists.
Other consumer intelligence tools cannot locate influential voices hiding deep within content. Pendulum goes deeper and lets you know if someone drops in unexpectedly in a podcast or video.

Pendulum's consumer intelligence tools gives you access to not only your verbal brand mentions, but also the influential voices driving the discussions.

Influencer facial recognition using Pendulum's advanced AI tools

15.9M

Channels & Sources

92 M

Hours of Video Analyzed

22 M

Threatening Posts

75

Languages Covered

Pendulum_Internal-corporate-communications-public-affairs-1

Effective reputation management

We cover the blind spots in your current consumer intelligence strategy. You can accurately analyze image (OCR), video, audio, and text content to get a full picture of how your customers view your brand.

Our technology provides visibility beyond your owned social accounts, so you can finally track broader brand discussions across multiple platforms.

Set up Alerts in the Pendulum Intelligence platform

Stay ahead of the curve

Our monitoring doesn't leave you panicking when a brand crisis is already in motion. We also don't fill your inbox with unnecessary alerts.

Pendulum's technology gives your team proactive tools to find customer signals before they turn into a bigger narrative, allowing you to prepare earlier and create a stronger communication strategy.

Creator dashboard in Pendulum Intelligence

Gain the competitive advantage

When you have access to unique insights that span niche communities, audiences and influencers across channels, you can build smarter brand strategies that increase your share of voice.

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