Social Listening For TikTok, YouTube, LinkedIn and more

Are you capturing the 75% of brand signals that legacy text tools are unable to access? Pendulum’s social listening finds where your brand lives online, without the need for @mentions and hashtags.

Advanced Social Audio, Video, and Image Analysis across 25 social platforms - including TikTok, YouTube, and fringe channels
Track niche online communities, showing you what’s really being said across the web
Proprietary AI that distills global narratives into actionable C-suite insights

Legacy social listening tools aren't working. See how Pendulum is different.

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500 Hours

of content uploaded every minute to YouTube

> 4.3 Million

podcast channels in the world

95 Million

photos and videos are shared on Instagram every day

> 1 Billion

videos viewed on TikTok every day

Pendulum knows up to 75% of brand narratives are found in audio, video, and images, and most creators aren’t tagging your brand. So we set out to do things differently when it comes to social listening.

Pendulum’s technology taps into publicly available information to uncover where your brand is being sung, shouted, whispered, or visually represented across the social web.

Social intelligence isn’t about counting hashtags anyone can see. It’s about the critical signals that can inform your strategy, and equip you to make crucial business decisions with the whole picture.

Social Intelligence Across Video, Audio, and Imagery

Legacy tools leave you sifting through noise while the real signals remain buried. Text-only tools are obsolete, and limiting your social strategy.

Working with search that is limited to title and meta description? Most videos and podcast creators aren't writing out your brand name, they are speaking it.
Legacy social listening tools cannot analyze the full duration of audio-visual narratives. Many creators bury the relevant mention deep in the video.

Pendulum Social Listening picks up your brand name, even when you aren't @mentioned or #hashtagged. Then it distills the narrative into executive-level summaries, revealing the intent and impact behind every post.

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See The Whole Picture with Advanced OCR

As a brand today, you can no longer rely on direct mentions or tags of your brand to master your reputation. You're stymied by the limitations of text-only legacy tools:

Search that cannot recognize your brand logo, name, or products within the frame in an image or video. 55% of impressions come from non-text sources
Legacy social listening platforms are unable to parse visual narratives. 66% of Instagram brand mentions in AI-generated image captions and OCR

Pendulum Social Listening identifies your logo and brand name in images, revealing the hidden mentions your audience is digesting by the billions.

A social media post of a woman wearing a sports bra and holding a water bottle, with the text

Identify the Most Meaningful Creators

Stop guessing at who's driving your brand narrative, and find out if you’re being talked about by influential people in your industry.

Legacy social listening can't see the faces behind the narrative. Pendulum can keep track of who's important on your watchlists.
Other social listening tools cannot locate influential voices hidden within long-form video and audio narratives. Pendulum uncovers high-impact cameos and unexpected endorsements.

Pendulum Social Listening gives you access to not only your verbal brand mentions, but also the voices driving the discussions.

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15.9M

Channels & Sources

92 M

Hours of Video Analyzed

22 M

Threatening Posts

75

Languages Covered

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Full-Scale Brand Intelligence

We break down the data siloes your current intelligence misses. You can accurately analyze image (OCR), video, audio, and text to capture the whole picture of how your audience views your brand.

Our technology provides visibility beyond your social accounts, so you can finally master the broader narratives shaping your market share.

The Pendulum platform dashboard, featuring data around social mentions, impressions, engagements, and share of voice.

Anticipate the Narrative Before It Takes Off

Move from reactive firefighting to decisive brand stewardship. We filter the social noise, delivering only the granular signals that demand C-suite attention.

Pendulum's social listening technology gives your team a proactive engine that finds signals before they turn into a crisis, providing you with the lead time required to build a definitive communication strategy.

The anatomy of a social media trend in the Pendulum platform

Dominate the Conversation While Your Competitors Are Catching Up

When you have access to unique insights that span niche communities, hidden audiences, and influential creators across channels, you can create definitive brand strategies that increase your share of voice.

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© 2024 Pendulum, 506 Second Avenue, Suite 3100, Seattle, WA 98104