Pendulum's 2026 Trend Report

Stop Doing Brand Archaeology: Master 2026 Brand Command

Pendulum’s 2026 Trend Report reveals:

Your 75% Data Deficit: Why your current Share of Voice is likely a tiny fraction of the actual brand conversation.
The Death Of SEO: Why keyword stuffing is over and how to pivot to GEO to satisfy LLMs such as ChatGPT and Claude.
The Dark Social Frontier: How to track the 95% of sharing that happens in private channels like WhatsApp and Slack.
Moving From AVE to EMV: Learn to calculate Earned Media Value to prove real financial significance to your C-suite (we even created a resource that does it for you!).

Unlock all of the insights from our 2026 Trend Report plus a FREE Earned Media Value (EMV) Calculator.

This is actionable brand intelligence for proactive leaders. Here's a sneak peek of what's inside...

The Report
This EMV Report Template

Calculating Earned Media Value (EMV) moves your brand beyond simple text-based metrics, accounting for the actual impact of video, audio, text, and visual content across more platforms to create a cohesive brand picture.

Because traditional social listening tools miss up to 75% of these mentions, your EMV calculation must be fueled by social listening that includes multimedia data, including video transcripts, voice analysis, and image analysis, to ensure every organic impression is captured.
The EMV AI Gem

Correlate narrative shifts directly to revenue.

Use ASR and OCR to vet partners across every frame of video and second of audio.

Detect customer sentiment in niche forums before it reaches a viral tipping point.